“The secret of success lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from your own.”
Henry Ford, 1863 — 1947
Customer analysis
What are the advantages of a well-thought-out customer analysis?
- Target groups can be addressed much more precisely.
- Product development can be oriented to the specific needs of the target group.
- A lot of time and costs can be saved.
- Sales, but also sales systems (e.g., CRM software) can be better adapted and used.
- By offering suitable and better solutions for the challenges of the customers, the provider has a competitive advantage over the competition.
- The own (B2B) target group is reached faster and more efficiently.
- Marketing resources can be used optimally. Spreading losses are avoided and cost advantages are generated.
It has been shown that focusing too much on the product obscures the view of the customer. With a clean customer analysis and segmentation, sales is “closer” to the customer and generates advantages for other areas as well.
With new approaches such as personas, even more so.
In further blog articles we will take a closer look at the topic of customer analysis. If you are already interested in information, please feel free to contact me.