Digital Sales consulting
„I want to wake up in a city that never sleeps.
And find I’m a number one, top of the list ..“
(Frank Sinatra 1915 – 1998)
- Is your lead generation strategy going nowhere?
- Are you looking for fresh ideas for your sales team?
- You want to exchange ideas with other CSOs/ CEOs or me on the topic of modern sales management?
- Are you looking for a website with relevant input on sales that is not backed by a product or a mediocre theory coach?
- Are you a CEO or headhunter/ personnel consultant looking for a new CSO/ CCO/ CMO?
Then you have come to the right place on my website about digital sales and sales optimisation.
Here you will find answers to many questions in the increasingly complex world of selling – and me.
Digital Sales and Marketing
There is no product or agency behind me. As a long-time sales professional and online marketing, SaaS- and e-health expert, I would like to share my experience, make new interesting contacts and provide valuable insights on a wide range of sales topics.
The B2B customer – the often-unknown entity
How to avoid too much product focus and analyze the market successfully? …
Checklist Segmentation
In advance, a quantification of the target group should be in the foreground, as this decisively determines the...
Customer analysis
"The secret of success lies in the ability to get the other person's point of view and see things from that person's...
The eight biggest mistakes when introducing a CRM system
The CRM software must fit the budget, industry and requirements profile. A clear definition of the requirements helps...
(1) Lead Generation – Where to get the data?
For many sales organisations, obtaining addresses for new customer acquisition is a major challenge.
Best practice example “personas for a SaaS software in the e-health sector”
Integrating the personas into the sales and marketing process helps to develop better concepts for a tailored...
Customer data: Setting up and using CRM software correctly
The basic technical prerequisite for customer management is a….
(2) Lead Generating – Hunting or how do I get new leads?
In addition to the misconception that…
The right acquisition strategy
To put it bluntly, there is no one right acquisition strategy. What works for one target group in one sector may fail...
Lead assertively and authentically
On the subject of personnel management in sales there are plenty of relevant articles on the web.
Excursus “Cold Calling”
Telemarketing: Cold calls are dead – a Cheers to cold calling!
Communication as sales leader
Communication means both external and internal communication in the sales department.
Define the digital sales goals and develop a digital sales strategy
When I’m with a sailing ship…
Leading virtual and diverse teams
The pandemic has led to more and more virtual teams and meetings. Leadership…
The five biggest mistakes in SaaS sales
Mistake #1: Spam instead of thoughtful automation …
The five biggest mistakes in B2B sales
I have been confronted with mistakes in B2B sales very often in companies and agencies.
The seven biggest mistakes in social selling
Are you also annoyed when you receive more and more unsuitable offers from…
Social Selling
What is social selling and what is it not?
Lead Development
In Digital Sales, development or enrichment of leads takes place.
Marketing and Sales Automation in Lead Development
“If you don’t know where you’re going, don’t be surprised if you end up somewhere else...