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The B2B customer – the often-unknown entity

The B2B customer – the often-unknown entity

by s32.cr | May 9, 2022 | B2B Sales English, Customer Management, Sales Topics English

“I know, that I know nothing.”  Sokrates, 469 – 399 v. Chr Who is actually our customer? It is surprising that the customer is an unknown entity in many companies. This is due to the following reasons, among others: The product is too much in the...
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