by s32.cr | May 9, 2022 | Customer Management, Sales Topics English
Customer data: Setting up and using CRM software correctly The technical base for customer management is a functioning CRM system that fits the company’s requirements. “Marketing without data is like driving with your eyes closed. ” Dan Zarella,...
by s32.cr | May 9, 2022 | Customer Management, Sales Topics English
“Understand the difference between a profile and a persona. A profile is the person who buys your stuff. A persona gives insights into how customers make their decisions.” Adele Revella, CEO, Buyer Persona Institute Best practice “Personas for a...
by s32.cr | May 9, 2022 | Customer Management, Sales Topics English
(1) Lead Generation – Where to get the data? For many sales organisations, obtaining addresses for new customer acquisition is a major challenge. The crucial question is: Where do I get high-quality address data to generate qualified leads and thus customer...
by s32.cr | May 9, 2022 | Customer Management, Sales Topics English
inappropriate software selection Whether the expensive US market leader or the simple open-source system for “little money” – the CRM software must fit the budget, industry and requirement profile. The only way that helps here is a clear definition...
by s32.cr | May 9, 2022 | Customer Management, Sales Topics English
“The secret of success lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from your own.” Henry Ford, 1863 — 1947 Customer analysis What are the advantages of a well-thought-out...
by s32.cr | May 9, 2022 | Customer Management, Sales Topics English
Quantification of the target group should be the main focus beforehand, as this will largely determine the future approach. How large is my target group? Can it be clearly defined or should it be segmented into further subgroups? In B2B: Am I dealing with many...
