by s32.cr | May 9, 2022 | Customer Management, Sales Topics English
Telephone sales: Cold calls are dead – hurray for cold calling Cold calls are still an important instrument in an acquisition strategy. However, many decision-makers still equate sales with cold calls….. Only, times have changed. Due to the rise of call...
by s32.cr | May 9, 2022 | Customer Management, Sales Topics English
The right acquisition strategy To put it bluntly, there is no one right acquisition strategy. What works for one target group in one sector may fail in another. However, an acquisition strategy should contain these three core elements: customer centricity customer...
by s32.cr | May 9, 2022 | Customer Management, Sales Topics English
Successful Lead Generating Part 2: Hunting or how do I get new leads? In addition to the misconception that pure cold calling is still successful today, the “hunter-farmer approach” has become increasingly popular among sales managers in recent years. „He...
by s32.cr | May 9, 2022 | Customer Management, Sales Topics English
Customer data: Setting up and using CRM software correctly The technical base for customer management is a functioning CRM system that fits the company’s requirements. “Marketing without data is like driving with your eyes closed. ” Dan Zarella,...
by s32.cr | May 9, 2022 | Customer Management, Sales Topics English
“Understand the difference between a profile and a persona. A profile is the person who buys your stuff. A persona gives insights into how customers make their decisions.” Adele Revella, CEO, Buyer Persona Institute Best practice “Personas for a...
by s32.cr | May 9, 2022 | Customer Management, Sales Topics English
(1) Lead Generation – Where to get the data? For many sales organisations, obtaining addresses for new customer acquisition is a major challenge. The crucial question is: Where do I get high-quality address data to generate qualified leads and thus customer...
