by s32.cr | May 9, 2022 | Sales Leadership English, Sales Topics English
Leading with determination and authenticity There are many articles on the subject of personnel management on the internet. A good Google search or a seminar, even for the more experienced Head of Sales, can take up and deepen special topics – from cooperative...
by s32.cr | May 9, 2022 | Customer Management, Sales Topics English
The right acquisition strategy To put it bluntly, there is no one right acquisition strategy. What works for one target group in one sector may fail in another. However, an acquisition strategy should contain these three core elements: customer centricity customer...
by s32.cr | May 9, 2022 | Customer Management, Sales Topics English
Successful Lead Generating Part 2: Hunting or how do I get new leads? In addition to the misconception that pure cold calling is still successful today, the “hunter-farmer approach” has become increasingly popular among sales managers in recent years. „He...
by s32.cr | May 9, 2022 | Customer Management, Sales Topics English
Customer data: Setting up and using CRM software correctly The technical base for customer management is a functioning CRM system that fits the company’s requirements. “Marketing without data is like driving with your eyes closed. ” Dan Zarella,...
by s32.cr | May 9, 2022 | Customer Management, Sales Topics English
“Understand the difference between a profile and a persona. A profile is the person who buys your stuff. A persona gives insights into how customers make their decisions.” Adele Revella, CEO, Buyer Persona Institute Best practice “Personas for a...
