Digital Sales Blog
Digital Sales Blog
This blog is intended to provide valuable suggestions on sales topics, especially on the topics of “SaaS Sales”, “Start Up Sales” and “Digital Sales”.
In addition to your own posts, your contributions and comments are definitely welcome, but comprehensive articles or comments will be reviewed in advance.
I welcome every comment and article, but ask that blog etiquette, copyright and netiquette be respected and adhered to.
Good, constructive exchange: yes. Everything else: please don’t.
The B2B customer – the often-unknown entity
How to avoid too much product focus and analyze the market successfully? …
Checklist Segmentation
In advance, a quantification of the target group should be in the foreground, as this decisively determines the...
Customer analysis
"The secret of success lies in the ability to get the other person's point of view and see things from that person's...
The eight biggest mistakes when introducing a CRM system
The CRM software must fit the budget, industry and requirements profile. A clear definition of the requirements helps...
(1) Lead Generation – Where to get the data?
For many sales organisations, obtaining addresses for new customer acquisition is a major challenge.
Best practice example “personas for a SaaS software in the e-health sector”
Integrating the personas into the sales and marketing process helps to develop better concepts for a tailored...
Customer data: Setting up and using CRM software correctly
The basic technical prerequisite for customer management is a….
(2) Lead Generating – Hunting or how do I get new leads?
In addition to the misconception that…
The right acquisition strategy
To put it bluntly, there is no one right acquisition strategy. What works for one target group in one sector may fail...
Lead assertively and authentically
On the subject of personnel management in sales there are plenty of relevant articles on the web.
Excursus “Cold Calling”
Telemarketing: Cold calls are dead – a Cheers to cold calling!
Communication as sales leader
Communication means both external and internal communication in the sales department.
Define the digital sales goals and develop a digital sales strategy
When I’m with a sailing ship…
Leading virtual and diverse teams
The pandemic has led to more and more virtual teams and meetings. Leadership…
The five biggest mistakes in SaaS sales
Mistake #1: Spam instead of thoughtful automation …
The five biggest mistakes in B2B sales
I have been confronted with mistakes in B2B sales very often in companies and agencies.
The seven biggest mistakes in social selling
Are you also annoyed when you receive more and more unsuitable offers from…
Social Selling
What is social selling and what is it not?
Lead Development
In Digital Sales, development or enrichment of leads takes place.
Marketing and Sales Automation in Lead Development
“If you don’t know where you’re going, don’t be surprised if you end up somewhere else...